The official charity of Newcastle Hospitals proudly supporting staff, patients and the wider community at hospitals in Newcastle upon Tyne is touching the hearts of the region with the release of its powerful, new campaign.
Celebrating the unforgettable people and moments, that form unique personal bonds between everyday people and staff members across all job roles at the Freeman Hospital, Royal Victoria Infirmary and the Northern Centre for Cancer Care, the new campaign stars real-life patients, their families and the doctors, nurses, porters, midwives, cleaners and maintenance staff who proudly cared for them during their time in one of our hospitals.
The charity aims for the campaign to raise awareness of the excellent care provided within Newcastle Hospitals and to celebrate the unparalleled spirit, compassion, and character in the wider hospital community and our region.
Newcastle Hospitals Charity acts to improve the overall experience of the entire hospital community through a number of initiatives, from supporting the funding of cutting-edge research to improvements and enhancements to communal areas and, through this, creates an environment where the hospital community can focus on what matters most.
Commenting on the campaign, Newcastle Hospitals Charity’s Director, Teri Bayliss, said: “We are delighted to support the communities of our great hospitals. We understand that being a visitor to one of our hospitals can come at some of the best times of a person’s life but also at some of the most concerning, and we have made it our mission to support patients, their families and staff during these times for many years now”.
“It is important to celebrate the unforgettable bonds that give people hope, strength, happiness and compassion when they need it most, and this campaign is a powerful way to shed some light on how, under the right conditions, our regional identity serves to strengthen that.” Added Teri.
Stefan Lepkowski, featured in the campaign, added: “Me and my family have greatly benefited from the absolutely brilliant care provided by NHS staff at the RVI, as well as from a number of initiatives funded by The Charity following our son’s accident.
It is incredible to reflect on the unique relationship my family and I formed with Dr Asif Hasan and his team who helped saved my son’s life. He will forever hold a special place in our family’s hearts, and I am glad this campaign captured that unforgettable bond whilst raising important funds for Newcastle Hospitals Charity”.
The campaign is live across out-of-home advertising, print and various digital platforms, including the charity’s social media channels.
For more information about Newcastle Hospital’s Charity, visit: https://charity.newcastle-hospitals.nhs.uk/