Our website use cookies and other digital tracking technologies to help them work well and to find out how people are using them. For the purposes of our Cookie and Website Tracking Policy, the term ‘Cookies’ covers all types of tracking technologies including, but not limited to Cookies, Spotlight Tags and Web Beacons, each of which is described below.
Key words
Cookie
A small text file that is placed on your computer or mobile device when you access our websites. This allows the website to recognise your device and store information about your preferences and actions.
Spotlight tag
Records access to a website as part of online advertising. Spotlight tags allow us to track, measure and report on activities that happen on our website after you see or click on an ad. These tags allow us to measure the effectiveness of our online marketing campaigns. These files are provided to us by our Ad Partners and organisations such as DoubleClick. For more information about DoubleClick please visit doubleclick.net.
Web beacon
An invisible graphic that is placed on a website or in an email and used to monitor the behaviour of the user visiting the website or sending the email. When you open an HTML email that we have sent you, this graphic is downloaded from a web server and generates a record showing that the email was opened, how many times it was forwarded (if any) and which links within the email were clicked. Access the MailChimp website to find out more information.
Website tracking
For all areas of our website which collect personal information, we follow best practice for web and data security. Although we cannot 100% guarantee the security of any information you give us, we enforce strict procedures and security features to protect your information and prevent unauthorised access.
Our websites contain links to other websites belonging to third parties and we sometimes choose to participate in social networking sites including but not limited to YouTube, Facebook, Twitter and Instagram. We may also include content from sites such as these on our website, but we don’t have control of the privacy practices of these other sites. You should make sure that when you leave our site you have read and understood that site’s privacy policy in addition to our own.
We use cookies to help track the success of our online advertising and monitor how people use our websites, to monitor the success of different email communications and for our web analytics. We also gather information such as pages most visited, the events or activities of most interest and products borrowed and purchased, to help improve our website and activities.
Wherever possible, we will keep this information anonymous so that it will not identify you as an individual visitor to our websites.
Cookies
Newcastle Hospitals Charity uses different types of Cookies to accomplish the tracking described above and these are summarised below.
The below list details the cookies used in our website.
| Cookie | Description |
|---|---|
| _ga | This cookie is installed by Google Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request and used to calculate visitor, session and campaign data for the site's analytics reports. |
| _gat_gtag_[property_id] | This cookie is also part of Google Analytics and is used to limit requests (throttle request rate). |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from and the pages visited. |
| beacon_vid | This cookie is used to help track donations that are taken through a third party form. |
| cookielawinfo-checkbox-necessary | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-non-necessary | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non-necessary". |
| CookieLawInfoConsent | This cookie is set by GDPR Cookie Consent plugin. The cookie records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| viewed_cookie_policy | This cookie is set by GDPR Cookie Consent plugin to store the user consent once the policy has been accepted. |
| wp-settings-1, wp-settings-time-1 | WordPress uses this cookie to customise your view of admin interface, and possibly also the main site interface. |
| X-Mapping-fjhppofk | This cookie is used for load balancing purposes. The cookie does not store any personally identifiable data. |
Essential Cookies
These are necessary for the website to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site may not work properly if you do. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and can help us identify issues with the website. All information these cookies collect is aggregated and therefore anonymous.
Functional Cookies
These enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
Social Media Cookies
These are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests.
Targeting Cookies
These may be set through our site by our advertising partners. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
All but essential cookies require your consent to be placed on your device, and you will be asked if you would like to consent the first time you visit our website, and every 12 months thereafter through our cookie banner.
Should you decide to change your preferences later through your browsing session, you can use the link below to reset your cookie preferences. This will display the consent notice again enabling you to change your preferences. Please note you may be required to reload the page after using the link to see the consent notice again.
Clear cookie preferences
